Here are some photos of sugar beets. In the U.S. about 50% of them are now being genetically engineered. We don't think they are being sold as produce, rather going for sugar production and the making of other ingredients such as xanthan gum. Unfortunately, GMO sugar beets can cross pollinate with other beets and char...d. It's at least some releif to know that beets sold as produce and served in restaurants are non-GMO for now.
We (gmofreeworld.blogspot.com) recently contacted Kelloggs after some expressed concern that they may be using these gmo sugar beets as sweetner for their cereal. We urge you to do the same. See draft of message below:
Please clarify whether your cereals containing "sugar" are sweetened with genetically modified sugar beets? My public and I will not stand for these gmo sweetners in our food under the guise of "sugar". In response to one of your FAQ's on your website about sugar in your "heart healthy" cereals, only pure sugar is considered healthy in moderation. Sweetners made from genetically modified crops have been proven to have adverse effects on our health and have been proven to change the DNA of those who consume them. Your post is below. Our organizations are standing up to these tactics, getting the word out (with the help of advanced software and media outlets) and will boycott companies that continue to use unhealthy ingredients or try to hide the fact that gmo ingredients are used in their products. I urge you to please take steps to ensure your products DO NOT include any genetically engineered, genetically modified or "biotech" ingredients suchas gmo sugar beets, gmo corn products, etc.
PS. GMO Truth Alliance has support from the following groups:
Breast Cancer Action
Citizens For a GMO Free World
Citizens to Label GMO Food
Demand GMO Labeling!
Do You Know GMO
Feeding Blackmail Blog
Fred Burks, US Intelligence Examiner
Healthy & Living
Institute for Responsible Technology
Jeffrey Smith, author of Seeds of Deception & Genetic Roulette
New Healthy Attitude
The Non GMO Project
The Organic & Non-GMO Report
Stay-at-home Mom and organic gardener
Unite Against GMOs in Our Food
Wellness Uncovered / Wellness Uncovered Health Forum
Why is there sugar in your cereals with the "Heart Healthy" claim?
Kellogg is aware of the importance of controlling your diet to lower the risk of heart disease, and we are committed to providing consumers of all ages with wholesome, nutritious products that fit into a heart-healthy lifestyle.
According to the Food and Drug Administration regulations, a food product may use the claim "healthy" if it is low in fat and saturated fat, has less than 480 milligrams of sodium and less than 50 milligrams of cholesterol in a serving, while having 10% or more of the Daily Value of certain other nutrients. There is no criterion for the amount of sugar the product may contain.
Our Kellogg's® Smart Start® Healthy Heart cereals were specially formulated to deliver a good source of soluble fiber from oats to help lower cholesterol. A good source of potassium and low in sodium to help lower blood pressure, they also supply 25% of the Daily Value for folic acid and vitamins B6 and B12, which research studies have shown can help lower the homocysteine levels in the blood - another risk factor for heart disease.
There are 16 grams of sugar per serving in Kellogg's® Smart Start® Healthy Heart cereal, which supplies 64 calories. Sugar is a good source of immediate energy. Currently there is no scientific evidence to link sugar consumption to any chronic disease, like diabetes or heart disease.